BBA (Bachelor of Business Administration)
BBA, Bachelor of Business Administration is one of the most popular bachelor degree programmes in business management after Plus Two. The BBA course is the gateway to numerous job opportunities in various sectors such as Marketing, Finance, Sales, Education and Government departments.
This degree teaches the students with various aspects that are necessary for effective business management and essential for entrepreneurs and business managers. Bachelor in Business Administration also gives you a platform for pursuing courses like MBA.
The BBA course offers knowledge and training in management and leadership skills to prepare them for managerial roles and entrepreneurship. Candidates learn various aspects of business administration and management through classroom lectures and practical projects like internships.
BBA is a 3-year professional undergraduate course in Business Management that is open to students from all the three streams: Science, Arts and Commerce.
There is an integrated BBA-MBA course available with five years duration.
Some of the most popular BBA specializations are listed below:
Human Resource Management: Human resource management aims at establishing and managing the human resources in an organization to increase the performance and productivity of the Organisation. It focuses on providing job analysis, training and development, performance and legal issues in a company thus acting as a vital body of an organization. Managing human resources involves handling job design and analysis, workforce planning, recruitment and selection, training and development, performance management, compensation (remuneration), and legal issues.
All of these areas require a professional to be clear in their thoughts and should have the ability to understand the business values of the company to deliver the required task. Many of the world’s top businessmen have stated that the role nearest to that of the owner of the company, down the hierarchy is that of a human resource manager.
BBA Human Resource Management provides students the fundamental training about handling and managing human resources. They study organizational behaviour, Business Environment, Communication Skills, Management Accounting, Retail Management, etc.
Those who complete this course successfully, can work as HR Manager, HR Coordinator, Talent Acquisition Manager, IT Recruiter, Admin Executive, etc. Opportunities are there in every company in the corporate world. Some of the top recruiters are KPMG, TCS, Wipro Limited, Pine Labs, Deloitte, McKinsey & Company, Capgemini, etc.
Finance: BBA in Finance learned to make informed predictions in insurance and investment.
Candidates of BBA in Finance having a lot of job opportunities in government and private sector in India. Some Of the government companies which hire BBA Finance candidates are Railway, Government Banks, Public service commission jobs etc.
Sales & Marketing: BBA in Sales and Marketing programs provide students with a foundational education in business and management principles, with coursework in Marketing, Economics,Market research and analysis, Customer service, Communications, Sales etc
Marketing is finding out what people want, why they want it and how much they’ll spend. Sale is a process of converting an inquiry or lead to a contract or shipment. The course can provide a foundation in business and management principles to undergraduate students, along with coursework in marketing, market research and analysis, economics, communications, customer service and sales.
Information Technology: This course comprises the fundamentals and functions of Management and Information Technology. BBA degree program in IT covers the syllabus of the information database system, computer science, and networking. The course also includes the theory of information management and related technology applications in business.
Those who complete this course successfully, can work as IT Systems Designer, Network Security Analyst, Information Systems Manager, Application Programmer etc . Some of the major recruiting areas of BBA IT graduates include IT Departments of Companies, MNCs, E-Commerce Companies, IT Support in Government Departments, IT Consulting Companies, Tele-Communication Companies etc
Logistics: Logistics Management is referred to as the principles of management & administration towards making the overall process of logistics operations as seamless as possible. It deals with activities related to planning, executing, and controlling the seamless flow (both forward & backward) along with the storage of goods, services, and other related information between the source & its destination.
A BBA Logistic management is a specialized business administration program which focuses on Logistics and Supply Chain industry. Career profiles include Export Executive, Export Sales Coordinator, Shipping Coordinator, Warehouse Supervisor, Operations Manager,Expeditor, Logistics Coordinator etc
Aviation: BBA Aviation provides a strong managerial background especially in the field of aviation and the airline business. Through this course, the students can learn airport planning, passenger forecasting, aerodrome works, airport security, fire safety, dangerous goods etc. This course will help them understand the business, recognize and solve the problems that may arise with the changing scenarios in the aviation industry.
The Aviation Management industry is being analyzed from marketing, planning and policy perspectives at national and international levels. Therefore, the program will provide students a strong background in the Aviation Management field as well as business and leadership practices. Career area includes Airlines/Airports, Airline Insurance Companies, Travel & Tourism companies, Sales and Advertising Companies, Flight Schools etc
Banking and Insurance: BBA in Banking and Insurance involves the application of the concepts of Banking and Insurance studies and fundamentals of management. It covers the study of the basic concepts of administration with skilled training in discipline such as Treasury Operations, International Banking and Insurance, Investment Banking, Risk Management, Project & Infrastructure, etc.
Career profiles includes Bank Manager, Assistant Manager, Market Analyst, Customer Service Executive, Sales Executive, Investment Banker, Insurance Specialist, Loan Officer, IT Officer, Operations Research Officer etc
Hospitality & Hotel Management: The hotel management course provides the required knowledge and skill in the operational areas of food production, food and beverage service, catering, front office operation and housekeeping. Apart from these, it also imparts substantial managerial training in the areas of sales and marketing, financial management, human resource management, hotel and catering law, property management, and entrepreneurship development. BBA Hotel Management is apt for those having an inclination towards management as a discipline and hotel industry as a sector.
The career profiles available include Restaurant Manager, Front Office Receptionist, Sales Executive, Hospitality Executive, Kitchen Manager, Catering Officer,Supervisor/Assistant, Customer Service Executive etc
Foreign Trade: BBA Foreign Trade provides a solid base in the field of International Business, thus making it easier to acquire a leadership / managerial role in the business sector. Students are taught EXIM policy of India, trade procedures, besides being imparted lessons in international trade bodies, multilateral agencies, and their role in foreign trade. It offers professional and experiential learning in areas of International Marketing, International HRM, Logistics, and related areas. Foreign Trade or International Trade is termed as the exchange of goods, capital and services across international borders and territories.
Some of the popular places that hire BBA in Foreign Trade graduates include Textile Manufacturing Companies, Electronic Goods Manufacturing Companies, Logistics Industries, Shipping Firms, Shipment Quality Control Firms, Financial Institutions etc. Career profiles include Foreign Trade Manager, Export Manager, Foreign Trade Analyst, Relationship Manager etc.
Communication & Media Management: Media Management is a specialized area of business administration which teaches the students about development, planning, functioning and brand building of media enterprises. A program in media management trains students in terms of developing an understanding and experience on how various functions such as production, marketing, human resources, finance and operations are run at media houses. The core of media includes music, television, film, print or publishing, audiovisual, broadcasting and advertising.
The Course gives exposure to the trends of emerging media viz. television, advertisement, social media and print media. The course deals with the real time scenario subjects like intellectual property rights, economic policies, business strategies etc. Career Profile Includes Media Strategist, Channel Head. Media Manager, Event Manager, Market Researcher, Brand Manager, Marketing Analyst, PR Officer, Social Media / Multimedia management Specialist, Business Development Executive, Digital Media Analyst/ Consultant / Producer, Corporate Communication Head, TV Producer etc
Hospital & Health Care Management: BBA Hospital and Healthcare Management is designed to provide healthcare professionals with specialized training in healthcare management, clinical information system management and health services administration. The government is also trying to ensure that public hospitals also need to be run professionally and for that reason BBA in Hospital and Healthcare Management is getting very popular nowadays. If we look towards the market then we find that there is a wide gap between demand and supply for trained healthcare professionals in the hospitals, pharmaceutical companies and in healthcare providing organizations. So the requirement of healthcare management is on a boom.
Some of the notable recruiters are Hospitals,Clinics, NGOs, Insurance firms, Healthcare consultancy firms, Pharmaceutical companies etc Career profile includes Hospital Manager, Hospital Director, Operations Manager,HR Manager, Consultant etc
Required Skills and Aptitude
The skills and aptitudes required for a career in Business Administration field include the following:
- Analytical thinking
- Commercial awareness.
- Communication and motivation.
- Mathematical skills
- Negotiation skills
- Organisation and delegation.
- Problem-solving skills
- Research oriented
- Selling & Negotiating
Followings are the eligibility criteria for admission to BBA course:
- Aspirants who have completed their Class XII in any stream from a recognised educational board or university can pursue BBA
- The candidates must have attained an aggregate score of 50% and above in Class XII
- Results awaiting students can also apply; but they should produce the certificate before admission.
Most of the colleges/universities admit students on the basis of either merit or entrance examination.
Generally, admission to BBA is granted on the basis of merit in qualifying exams. an entrance test conducted by the institute/college offering the course. Also, few institutes conduct rounds followed by the entrance test. Some institutes are admitting on the basis of the scores obtained in Qualifying Examination, Entrance Test, Group Discussion and Personal Interview(GD-PI) . Some of the popular BBA entrance examinations are listed below:
AMU Entrance Test
AUMAT: The Alliance Undergraduate Management Aptitude Test administered by Alliance University.
BHU UET: Banaras Hindu University Undergraduate Entrance Test
FEAT: FLAME Entrance Aptitude Test is conducted by Flame University for admission to its undergraduate courses
IPM AT: Integrated Program in Management Aptitude Test, the entrance for fie year integrated BBA-MBA program.
NPAT: BBA entrance exam offers admission opportunity in the management programmes which are offered by constituent schools of SVKM’s Narsee Monjee Institute of Management Studies (Deemed to be University) at Mumbai, Shirpur, Bengaluru, Hyderabad, Navi Mumbai, Indore & Dhule Campuses.
UGAT: Under Graduate Aptitude Test Conducted by All India Management Association(AIMA)
Some of the job profiles in the field of BBA are as follows:
- Brand Manager
- Business Administration Professor
- Business Consultants
- Business Researcher
- Finance Manager
- Human Resources Manager
- Management consultant
- Market research analyst
- Marketing associate
- Marketing Executive
- Operations analyst
- Process Analyst
- Product analyst
- Program analyst
- Project strategist
Followings are some of the top recruiters for BBA holders:
- Event Management Firms
- Government Departments
- India Railways
- IT Companies
- Logistic Companies
- Manufacturing companies
- Shipping firms
- Wipro Limited
There are a lot of institutes available to study BBA. The specializations will vary according to the institutes. So it is required to confirm the availability of specializations prior to joining the institute.
Integrated BBA-MBA program - Followings are some of the top institutions in India:
|Name of the institution||City|
|Institute of Management, Nirma University||Ahmedabad|
|SRM Institute of Science and Technology||Chennai|
|Osmania University, Faculty of Management||Hyderabad|
|Indian Institute of Management (IIM)||Indore||Lucknow University||Lucknow||Indian Institute of Management (IIM)||Rohtak||Jindal Global Business School||Sonipat||G. Karunakaran Memorial Co-operative College of Management & Technology||Thiruvananthapuram|
Top institutions offering BBA courses in India:
|Name of the institution||City|
|Mount Carmel College||Bangalore|
|Madras Christian College||Chennai||SRM Institute of Science and Technology||Chennai||J.D Birla Institute||Kolkata||NMIMS Anil Surendra Modi School of Commerce||Mumbai||Maharaja Surajmal Institute, Guru Gobind Singh Indraprastha University||New Delhi||Shaheed Sukhdev College of Business Studies||New Delhi||Amity University||Noida||Symbiosis Centre for Management Studies||Pune|
Institutions offering BBA courses in Kerala:
|Name of the institution||City|
|Albertian Institute of Management||Kochi|
|The Cochin College||Kochi|
|Al-Ameen College||Ernakulam||Rajagiri College of Management and Applied Sciences||Ernakulam||St Mary's College of Commerce and Management Studies||Ernakulam||Christ College||Irinjalakuda||Assumption college||Kottayam||Girideepam Institute of Advanced Learning||Kottayam||Sree Narayana Guru Institute of Science and Technology||Paravur||ILM College||Perumbavoor||Kerala Institute of Tourism and Travel Studies||Thiruvananthapuram|
Questions & Answers
Q) Is it mandatory to study mathematics in 10+2 to opt for BBA?
A) The eligibility criteria for BBA vary from institute to institute. While for some colleges it is compulsory for the student to have studied Mathematics in 10+2, some other colleges have no such rule. However, irrespective of the eligibility criterion, it would be best if the candidates have studied Mathematics in the higher secondary level since the curriculum demands a good grip over the subject.
Q) What are the other courses similar to BBA?
A) There are a number of programs which are designed on similar lines as that of BBA, but have a different nomenclature. Some such program names are Bachelor of Management Studies (BMS), Bachelor of Financial Investment and Analysis (BFIA), Bachelor of Business Economics (BBE) etc. Integrated Programme in Management or IPM is another nomenclature for BBA, wherein the program is of five years duration and integration of BBA and MBA. The course duration of BBA is three years and that of the MBA is two years, making the total duration to be five years.